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American Airlines Centennial Celebration
Project type
Campaign Story and Taglines
Date
July 2025
Location
Agency Habitat / Personal Spec
Role
Copywriter
Description
The Concept: While developing pitches for American Airlines’ Centennial celebration, I created this spec campaign in my free time to explore a more emotional angle.
The Idea: Centered around the line “Flying never gets old,” the concept taps into the wonder of air travel, reminding frequent flyers of the magic they may be taking for granted.
The Outcome: A nostalgic, feel-good take on American Airlines' 100-year legacy, celebrating both the milestone and the timeless joy of flight.
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