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Buddle: Baby Skincare
Project type
Product Descriptions, Marketing Emails, Press Releases
Date
February 2025 - Present
Location
Agency Habitat
Role
Copywriter
Description
The Brand: Buddle, a baby skincare line developed in-house at Agency Habitat, has been a steady part of my copywriting portfolio.
The Work: From subject lines and preview text to headlines, body copy, and CTA buttons, I’ve crafted a wide range of marketing assets to support the brand’s parent-focused voice.
The Outcome: Consistent, thoughtful messaging that reflects Buddle’s nurturing identity and builds trust with caregivers.
Credits: Website and Photography by Agency Habitat. Email design by Caroline Cummins.
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