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Tecovas Western Wear
Project Type
Campaign Creation
Date
May 2022
Location
The Lab Agency
Role
Copywriter
Description
The Challenge: While at the Lab Agency, I helped develop a campaign for Tecovas Western Wear aimed at reaching first-time boot buyers and welcoming them into the world of Western style.
The Approach: The campaign focused on demystifying the boot-buying experience and positioning Tecovas as an approachable, premium entry point for new customers. You don't need to have a long history with western wear to enjoy it, you're building your own heritage through everyday life.
The Outcome: Your Boots, Your Heritage: A warm, consumer-forward introduction designed to turn curious shoppers into confident boot wearers.
