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Bellafill: Cosmetic Filler
Project type
Branding Refresh
Date
June 2025
Location
Agency Habitat
Role
Copywriter
Description
The Challenge: Bellafill, a collagen-stimulating cosmetic filler, was due for a brand refresh to better reflect its unique benefits and long-term impact in a competitive aesthetic market.
The Approach: I crafted a new brand story, refined the positioning, and developed tagline concepts that highlighted Bellafill’s longevity and collagen-boosting power, setting it apart from short-term filler options.
The Outcome: A revitalized brand voice built around confidence, refined natural beauty, and lasting results.
Credits: Designs by Caroline Fisher.
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