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Juus: Fruit-Powered Deodorant
Project type
Product Launch Materials (Website copy, product descriptions, taglines, social captions, and more!)
Date
June 2025
Location
Agency Habitat
Role
Copywriter
Description
The Challenge: Juus, a new fruit-powered deodorant brand, needed to carve out a bold and relevant identity to capture the attention of Gen Z consumers and break into a crowded personal care market.
The Vision: Aimed at trendsetting Gen Z women, we crafted five distinct scent-based personalities, each one reflecting a unique aspect of the audience’s lifestyle, attitude, and self-expression.
The Outcome: In collaboration with copywriters Scott McCoy and Chelsea King, I helped shape these identities through tailored brand messaging, custom scent descriptions, and punchy taglines, each crafted to resonate with the target audience.
Credits: Photography, website and creative designs by Agency Habitat and Lowtown Studios. Sticker sheet designed by Claire Perry.
Juus Website
