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AviClear: Acne Treatment
Project Type
Campaign Development
Date
March 2025
Location
Agency Habitat
Role
Copywriter
Description
The Challenge: AviClear partnered with Agency Habitat to create a campaign for Acne Awareness Month, coinciding with an upcoming collaboration with Rent the Runway.
The Approach: I developed two distinct pitch concepts. One focused on “simplifying your routine,” highlighting how AviClear cuts through the clutter of traditional acne treatments. The other explored a partnership with Rent the Runway to reinforce themes of confidence.
The Outcome: Strategic, story-driven concepts designed to elevate the brand during a key cultural moment.
Credits: Visual designs by Josue Olivas and Kyle Zamzow.
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