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Philmont Scout Ranch: Digital Media
Project type
Content Creation, Magazine Design, E-Commerce Marketing
Location
Philmont Scout Ranch: Marketing Department
Role
Marketing Specialist
Description
The Experience: Philmont welcomes over 15,000 backpacking participants each summer and stands as a cornerstone of the scouting tradition. In 2022, I joined the seasonal team as a floating marketing specialist, contributing across a wide range of projects.
The Role: From clipping podcast episodes and creating social media content to assisting with e-commerce photoshoots, I jumped in wherever needed to support the brand’s storytelling efforts. I managed the Ranch's retail store social media and TikTok account.
The Highlight: One of my proudest moments: art directing the 2022 Scouting Paradise magazine, a celebration of adventure, community, and the spirit of Philmont. IWGBTP!
