Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Mizzou Copywriting
Project type
Digital /Print Media Concepting and Copywriting
Date
Sep 2025 - Present
Location
The University of Missouri
Role
Copywriter
Description
The Challenge: The University of Missouri needed compelling, on-brand copy to promote various programs, events, and campus units while standing out in a competitive higher-education landscape.
The Vision: As a copywriter at Mizzou, the goal was to translate the university’s academic excellence, school spirit, and unique student experience into clear, engaging messaging that resonated with prospective students, current Tigers, alumni, and the broader community.
The Outcome: Through strategic storytelling, I developed marketing and editorial copy across multiple platforms while also helping concept and pitch ad ideas. This work strengthened Mizzou’s brand voice, increased engagement, and communicated complex ideas in a way that felt approachable, authentic, and unmistakably Mizzou.
Credits: Design by Grace Gibson and Tori McClure. Animation and Video Editing by Joe Dallman.
