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Fort Worth Botanic Garden
Project type
Brand Guidelines
Date
April 2025
Location
Agency Habitat
Role
Copywriter
Description
The Challenge: The Fort Worth Botanic Garden (FWBG) teamed up with Agency Habitat to refresh their brand identity and align it with their evolving vision and audience.
The Approach: I developed a compelling new brand story, defined key brand pillars, and crafted headline concepts to bring the updated identity to life across touch points.
The Outcome: A revitalized brand foundation that honors FWBG’s legacy while inviting a new generation of visitors.
Credits: Design by Josue Olivas/Agency Habitat. Billboard mockups are personal spec work.
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