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Urban Roots: Communal Farming
Project type
Expansion Campaign Development
Date
2021
Role
Copywriter
Description
The Challenge: Urban Roots, a nonprofit focused on empowering communities through urban farming, was preparing to expand its mission to Birmingham, AL, and needed a campaign pitch to support that growth.
The Approach: I led all copy development for the pitch deck, crafting messaging that highlighted the organization’s impact, values, and vision for the new market.
The Outcome: A compelling, purpose-driven campaign pitch designed to rally support and fuel Urban Roots’ next chapter.
Location
Austin, TX
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