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AGBS at UT Austin
Project type
Campaign Development
Date
2021
Location
Austin, TX
Role
Copywriter and Tactic Developer
Description
The Challenge: I collaborated with the Art Galleries at Black Studies (AGBS), a UT Austin campus gallery, to help them stand out in a saturated local arts scene. With numerous nearby competitors, AGBS needed a campaign that would boost both visibility and foot traffic.
The Solution: I delivered a strategic campaign proposal grounded in audience research and competitive analysis. The work included ideas for on-the-ground activations and digital media concepts designed to increase awareness and engagement. (The project featured mixed media pulled from two distinct pitch decks.)
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